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The Atlantic Monthly, Volume V, Number 29, March, 1860 by Various

V >> Various >> The Atlantic Monthly, Volume V, Number 29, March, 1860

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Produced by Joshua Hutchinson, David Widger and PG Distributed Proofreaders




THE

ATLANTIC MONTHLY.

A MAGAZINE OF LITERATURE, ART, AND POLITICS.

VOL. V.--MARCH, 1860.--NO. XXIX.



THE FRENCH CHARACTER.

The American character is now generally acknowledged to be the most
cosmopolitan of modern times; and a native of this country, all things
being equal, is likely to form a less prescriptive idea of other nations
than the inhabitants of countries whose neighborhood and history unite
to bequeathe and perpetuate certain fixed notions. Before the frequent
intercourse now existing between Europe and the United States, we
derived our impressions of the French people, as well as of Italian
skies, from English literature. The probability was that our earliest
association with the Gallic race partook largely of the ridiculous.
All the extravagant anecdotes of morbid self-love, miserly epicurism,
strained courtesy, and frivolous absurdity current used to boast a
Frenchman as their hero. It was so in novels, plays, and after-dinner
stories. Our first personal acquaintance often confirmed this prejudice;
for the chance was that the one specimen of the Grand Nation familiar to
our childhood proved a poor _émigré_ who gained a precarious livelihood
as a dancing-master, cook, teacher, or barber, who was profuse of
smiles, shrugs, bows, and compliments, prided himself on _la belle
France_, played the fiddle, and took snuff. A more dignified view
succeeded, when we read "Télémaque," so long an initiatory text-book
in the study of the language, blended as its crystal style was in our
imaginations with the pure and noble character of Fénelon. Perhaps the
next link in the chain of our estimate was supplied by the bust of
Voltaire, whose withered, sneering physiognomy embodies the wit and
indifference, the soulless vagabondage that forms the worst side of
the national mind. As patriotic sentiment awakened, the disinterested
enthusiasm of Lafayette, woven, as it is, into the record of the
struggle which gave birth to our republic, yielded another and more
attractive element to the fancy portrait. Then, as our reading expanded,
came the tragic chronicle of the first French Revolution and the
brilliant and dazzling melodrama of Napoleon, the traditions so pathetic
and sublime of gifted women, the _tableaux_ so exciting to a youthful
temper of military glory. And thus, by degrees, we found ourselves
bewildered by the most vivid contrasts and apparently irreconcilable
traits, until the original idea of a Frenchman expanded to the widest
range of associations, from the ingenious devices of a mysterious
_cuisine_ to the brilliant manoeuvres of the battle-field; infinite
female tact, rare philosophic hardihood, inimitable _bon-mots_,
exquisite millinery, consummate generalship, holy fortitude, refined
profligacy, and intoxicating sentiment,--Ude, Napoleon, Madame Récamier,
Pascal, Ninon de I'Enclos, and Rousseau. Casual associations and
desultory reading thus predispose us to recognize something half comical
and half enchanting in French life; and it depends on accident, when we
first visit Paris, which view is confirmed. The society of one of those
benign _savans_ who attract the sympathy and win the admiration of
young students may yield a delightful and noble association to our
future reminiscences; or an unmodified experience of cynical hearts
joined to scenical manners may leave us nothing to regret, upon our
departure, save the material advantages there enjoyed. But whoever knows
life in Paris, unrelieved by some consistent and individual purpose,
will find it a succession of excitements, temporary, yet varied,--full
of the agreeable, yet barren of consecutive interest and satisfactory
results,--admirable as a recreative hygiene, deplorable as a permanent
resource; their inevitable consequence being a faith in the external, a
dependence on the immediate, and a habit of vagrant pleasure-seeking,
which must at last cloy and harden the manly soul. For this very reason,
however, the scenes, characters, and society there exhibited are
prolific of suggestion to the philosophic mind.

In every phase of life, manners, and action, we see a characteristic
excellence in detail and process, and an equally remarkable deficiency
in grand practical idea and consistent moral sentiment. The French
chemists have the art to extract quinine from Peruvian bark and conserve
the juices of meats; but one of their most patriotic writers calls
attention to the wholly diverse motives addressed by Napoleon and Nelson
to their respective followers. "Soldiers," exclaimed the former, "from
the summit of those Pyramids forty ages are looking down upon you."
"England," said the latter, "expects every man to do his duty." In
Paris, the science of dissection is perfect; in London, that of
nutrition;--Dumas has reduced plagiarism to a fine art; Cobbett made
common-sense a social lever;--a British merchant or statesman attaches
his name to a document in characters of such individuality that the
signature is known at a glance; a French official invents a flourish
so intricate that the forger's ingenuity is baffled in the attempt to
imitate it;--government, on one side of the Channel, employs a taster to
detect adulteration in wine whose sensitive palate is a fortune; on
the other, the hereditary fame of a brewery is the guaranty of the
excellence of ale.

This minute observance of detail has made the French leaders in fashion;
it directs invention to the minutiæ of dress, and confirms the sway of
the conventional, so as to give la mode the force of social law to an
extent unknown elsewhere. The tyranny and caprice of fashion were as
characteristic in Montaigne's day as at present. "I find fault with
their especial indiscretion," he says, "in suffering themselves to be so
imposed upon and blinded by the authority of the present custom as
every month to alter their opinion." "In this country," writes Yorick,
"nothing must be spared for the back; and if you dine on an onion, and
lie in a garret seven stories high, you must not betray it in your
clothes."

The superiority of the French in the minor philosophy of life was
curiously exemplified during our Revolutionary War. The octogenarians of
Rhode Island used to expatiate on the remarkable difference between the
troops of France and those of England when quartered among them. The
former speedily made a series of little arrangements, and fell naturally
into a pleasant routine, making the best of everything, adapting
themselves to the ways and prejudices of the inhabitants, and, in a
word, becoming assimilated at once to a new mode of life and form of
society; their wit, cheerfulness, and gallantry are yet proverbial
in that region. The English, on the other hand, even when in full
possession of the country, made but an awkward use of their privileges,
were ill-at-ease, failed to recognize anything genial in the habits and
manners even of the Tory families. While the French officers introduced
the mysteries of their _cuisine_, and brightened many a rustic
household with song, anecdote, dance, and conversation, the English
complained of the simple viands, regretted London fogs and beer,
and made themselves and their hosts, whether forced or voluntary,
uncomfortable. They exhibited no tact or facility in improving the
resources at hand, and relied only on brute force to win advantage. We
beheld the same contrast recently in the Crimea; while exposure and
impatience thinned the ranks of the brave islanders, their Gallic
allies constructed roads, dug where they could not build a shelter, and
ingeniously prepared various dishes from a meagre larder, fighting off,
meantime, chagrin and _ennui_ with as much alacrity as they did
Cossacks.

_Finesse_ characterizes servants not less than courtiers, the
cab-driver as well as the notary, the composition of a dish as well as
the drift of a comedy. This quality seems a result of the conflict of
intelligences in a state of great, material civilization; nowhere is it
more observable than in Paris life. What bullyism is to the English,
shrewdness to the Yankee, and intrigue to the Italian, is _finesse_,
which is a union of insight and address, to the French. This normal
attribute is another proof how the economy of Gallic life is reduced to
an art. It is the expression in manners of Rochefoucauld's maxims,
of Richelieu's policy, of Talleyrand's cunning. It is favored by the
tendency to minuteness of excellence and love of system before noted.
To understand what superior range is afforded to such a principle in
France, it is only requisite to consult the memoirs of a celebrated
woman, or even an old Guide or Picture of Paris, such as in former days
the provincial gentlemen used to study over their breakfast, in order
to learn the _savoir vivre_ of the metropolis. Itineraries of other
cities merely describe streets, public institutions, the fairs,
the courts, and the places of fashionable amusement; one of these
curiosities of literature now before us, published less than a century
ago, describes, as available resources to the stranger, _Gouvernantes,
Émeutes, Rêves Politiques, L'Art de Diner, Bureaux d'Esprit_,
--corresponding to our modern blue-stocking coteries, _femmes de
quarante ans_, with their "_deux ressources, la dévotion et le bel
esprit"; Contre Poisons_,--indispensable in those days of jealousy
and assassination; _Pots de Fleurs_ form an item of the most limited
establishment; emblems, such as _Rubans_ and _Bonnets Rouges_, are
described as essential to the intelligent conduct of the visitor; and a
chapter is devoted to Gallantry, of which a modern author in the same
department pensively remarks, "_Cette ancienne galanterie qui vivait
d'esprit et d'infidélités est comptlètement dénaturée_."

It is curious how municipal, economical, and social life are thus
simultaneously daguerreotyped and indicate their mutual and intricate
association in the French capital. Its history involves that of
churches, congresses, academies, prisons, cemeteries, and police, each
of which represents domestic and royal vicissitudes. What other city
furnishes such a work as the Duchess D'Abrantes' "Histoire des Salons
de Paris"? The _salons_ of Madame Necker, Polignac, De Beaumont, De
Mazarin, Roland, De Genlis, of Condorcet, of Malmaison, of Talleyrand,
and of the Hôtel Rambouillet, etc., embrace the career of statesmen
and soldiers, the literary celebrities, the schools of philosophy,
the revolutions, the court, the wars, diplomacy, and, in a word, the
veritable annals of France. Society, according to this lively writer, in
the proper acceptation of the term, was born in France in the reign of
the Cardinal de Richelieu; and thenceforth, in its history, we trace
that of the nation.

Throughout the most salient eras of this history, therefore, is visible
female influence. Cousin has just revived the career of Madame de
Longueville, which is identified with the cabals, financial expedients,
and war of the Fronde; tournaments, which formed so striking a feature
in the diversions of Louis XIV.'s court, owed their revival to the whim
of one of his mistresses; Montespan fostered a brood of satirists,
and Maintenon one of devotees, while that extraordinary religious
controversy which initiated the sect of the Quietists had its origin in
the example and agency of Madame Guyon. Even now, although, as a late
writer has quaintly observed, "no lady brings her distaff to the
council-chamber," the influence of the sex on political opinion, in
its operation as a social principle, is recognized. A friend of mine,
returning from a dinner-party, described the free and witty sarcasm with
which a fair Legitimist assailed the Imperial rule; a week afterwards,
meeting her at the same table, she related, that, a few days after her
imprudent conversation, she received a courteous invitation from the
chief of police. "When they were seated alone in his bureau,--Madame,"
said he, "you have position, conversational talent, and wield the pen
effectively; are you disposed to exert this influence, henceforth, in
behalf of, instead of against the government?" Before her indignant
negative was fairly uttered, he opened a drawer that seemed full of
Napoleons, and glanced at them and her significantly. Thus Montesquieu's
observation continues true:--"The individual who would attempt to judge
of the government by the men at the head of affairs, and not by the
women who sway those men, would fall into the same error as he who
judges of a machine by its outward-action, and not by its secret
springs"; and the old base system of espionage is revived under the new
despotism.

It has become proverbial in France, that the life of woman has three
eras,--in youth a coquette, in middle-life a wit, and in age a
_dévote_,--which is but another mode of expressing that economy of
personal gifts, that shrewd use of the most available social power,
which distinguishes the Gallic from the Saxon woman, the worldly from
the domestic instincts. There only can we imagine a royal favorite
admitting her indebtedness to a royal wife. "To her," wrote Madame de
Maintenon of the Queen of Louis; "I owe the King's affection. Picture
a sovereign worn out with state affairs, intrigues, and ceremonies,
possessed of a _confidante_ always the same, always calm, always
rational, equally able to instruct and to soothe, with the intelligence
of a confessor and the winning gentleness of a woman." It is peculiar
to the sex there to escape outward soil, whatever may be their moral
exposure; for one instinctively recognizes a Frenchwoman by her clean
boots, even in the muddiest thoroughfare, her spotless muslin cap,
kerchief, and collar. She retains also her individuality after marriage
better than the fair of other nations, not only in character, but in
name, the maiden appellative being joined to her husband's, so that,
although a Madame, she keeps the world informed that she was _née_ of a
family whose title, however modest, she will not drop. The maxims, so
prevalent in France, which declare matrimony the tomb of love, are
the legitimate result of a superficial theory of life and the mutual
independence of the sexes thence arising; accordingly we are assured,
"C'est surtout entre mari et femme que l'amour a le moins de chance de
succès. Ils vieillirent ensemble comme deux portraits de famille, sans
aucune intimité, aucun profit pour l'esprit, et arrivés au dernier
relais de leur existence, le souvenir n'avait rien à faire entre eux."

It is a curious illustration at once of the mobility and the isolation
of the French mind, that, while it assimilates elements within its
sphere which in other nations are kept comparatively apart, it rejects
the process in regard to foreign material. Thus, in no other capital are
politics and literature so interwoven with society; the love-affairs of
a minister directly influence his policy; the tone of the _salon_
often inspires and moulds the author; the social history of an epoch
necessarily includes the genius of its statesmanship and of its letters,
because they are identified with the intrigues, _the bon-mots_, and the
conversation of the period; more is to be learned at a lady's morning
reception or evening _soirée_ than in the writer's library or the
official's cabinet. On the other hand, how few threads from abroad can
be found in this mingled web of civic, literary, and social life! The
vicinity of England and the influx of Englishmen have scarcely brought
the ideas or the sentiment of that country into nearer recognition at
Paris than was the case a century ago. Notwithstanding an occasional
outbreak of Anglomania, the best French authors spell English proper
names no better, the best French critics appreciate Shakspeare as
little, and the majority of Parisians have no less partial and fixed a
notion of the characteristics of their insular neighbors, than before
the days of journalism and steam. The attempts to represent English
manners and character are as gross caricatures now as in the time of
Montaigne. However apt at fusion within, the national egotism is
as repugnant to assimilation from without as ever. The stock seems
incapable of vital grafting, as has been remarkably evidenced in all the
colonial experiments of France.

The excellence of the French character, intellectually speaking,
consists in routine and detail. How well their authors describe and
their artists depict peculiarities! how exact the evolutions of a French
regiment, and the statements of a French naturalist! how apt is a
Parisian woman in raising gracefully her skirts, throwing on a shawl, or
carrying a basket! In loyalty to a method they are unrivalled, in the
triumph of individualities weak; their artisans can make a glove fit
perfectly, but have yet to learn how to cut out a coat; their authors,
like their soldiers, can be marshalled in groups; means are superior
to ends; manners, the exponent of Nature in other lands, there color,
modify, and characterize the development of intellect; the subordinate
principle in government, in science, and in life, becomes paramount;
drawing, the elemental language of Art, is mastered, while the standard
of expression remains inadequate; the laws of disease are profoundly
studied, while this knowledge bears no proportionate relation to the
practical art of healing; the ancient rules of dramatic literature are
pedantically followed, while the "pity and terror" they were made to
illustrate are unawakened; the programme of republican government is
lucidly announced, its watchwords adopted, its philosophy expounded,
while its spirit and realization continue in abeyance: and thus
everywhere we find a singular disproportion between formula and fact,
profession and practice, specific knowledge and its application. The
citizen of the world finds no armory like that which the institutions,
the taste, and the genius of the French nation afford him, whether he
aspire to be a courtier or a chemist, a soldier or a _savant_, a dancer
or a doctor; and yet, for complete equipment, he must temper each weapon
he there acquires, or it will break in his hand.

In every epoch a word rules or illustrates the dominant spirit:
_citoyen_ in the Revolution, _moustache_ during the Consulate,
_victoire_ under the Empire, to-day _la Bourse_. "To a Frenchman," says
Mrs. Jameson, "the words that express things seem the things themselves,
and he pronounces the words _amour, grâce, sensibilité_, etc., with a
relish in his mouth as if he tasted them, as if he possessed them. They
talk of "_le sentiment du métier_"; in travelling, Paris is the eternal
theme. A sagacious observer has remarked in their language the "short,
aphoristic phrase, the frequent absence of the copulative, avoidance of
dependent phrases, and disdain of modifying adverbs. _Naiveté, abandon,
ennui_, etc., are specific terms of the language, and designate national
traits. When Beaumarchais ridiculed a provincial expression, the
Dauphiness, we are told, composed a head-dress expressly to give it a
local habitation and a name."

The mania for equality, in the first Revolution, De Tocqueville shows
was not so much the result of political aspiration as the fierce protest
against those exclusive rights once enjoyed by the nobility, (shown by
Arthur Young to have been the primary impulse to revolution,) to hunt,
keep pigeons, grind corn, press grapes, etc. For a long period, the man
of letters was never combined with the statesman, as in England. In
France, speculation in government ran wild, because the thinkers,
suddenly raised to influence in affairs, had enjoyed no ordeal of public
duty. Hence certain imaginary fruits of liberty were sought, and its
absolute worth misunderstood. And now that experience, dearly bought,
has modified visionary and moulded practical theories, how much of the
normal interest of the French character has evaporated! Even the love
of beauty and the love of glory, proverbially its distinctions, are
eclipsed by the sullen orb of Imperialism; the Bourse is more attractive
than the battle-field, material luxury than artistic distinction.

One of their own philosophers has summed up, with justice, the anomalous
elements of the versatile national character:--

"Did there ever appear on the earth another nation so fertile in
contrasts, so extreme in its acts,--more under the dominion of
feeling, less ruled by principle; always better or worse than was
anticipated,--now below the level of humanity, now far above; a people
so unchangeable in its leading features that it may be recognized by
portraits drawn two or three thousand years ago, and yet so fickle in
its daily opinions and tastes that it becomes at last a mystery to
itself, and is as much astonished as strangers at the sight of what it
has done; naturally fond of home and routine, yet, when once driven
forth and forced to adopt new customs, ready to carry principles to
any lengths and to dare anything; indocile by disposition, but better
pleased with the arbitrary and even violent rule of a sovereign than
with a free and regular government under its chief citizens; now fixed
in hostility to subjection of any kind, now so passionately wedded to
servitude that nations made to serve cannot vie with it; led by a thread
so long as no word of resistance is spoken, wholly ungovernable when the
standard of revolt is raised,--thus always deceiving its masters,
who fear it too much or too little; never so free that it cannot be
subjugated, never so kept down that it cannot break the yoke; qualified
for every pursuit, but excelling in nothing but war; more prone to
worship chance, force, success, _éclat_, noise, than real glory; endowed
with more heroism than virtue, more genius than common sense; better
adapted for the conception of grand designs than the accomplishment of
great enterprises; the most brilliant and the most dangerous nation
of Europe, and the one that is surest to inspire admiration, hatred,
terror, or pity, but never indifference?"[1]

What other social sphere could afford room for the vocation so aptly
described in the following sketch of his "ways and means," given in a
recent picture of life in Paris by a sycophant of millionnaires, at
a period when interests, not rights, are the watchwords of the
nation?--"Mon rôle de familier dans une véritable population d'enrichis
me donnait du crédit dans les boudoirs, et mon crédit dans les boudoirs
ajoutait à ma faveur près ces pauvres diables de millionaires, presque
tous vieux et blasés, courant toujours en chancelant après un plaisir
nouveau. Les marchands de vin me font la cour comme les jolies femmes,
pour que je daigne leur indiqner des connaisseurs assez riches pour
payer les bonnes choses le prix qu'elles valent. Mon métier est de tout
savoir,--l'anecdote de la cour, le scandale de la ville, le secret des
coulisses." And this species of adventurer, we are told, has always the
same commencement to his memoirs,--"_Il vint à Paris en sabots._"

[Footnote 1: De Tocqueville.]

The numerous avocations of women in the French capital explain, in a
measure, their superior tact, efficiency, and force of character. This
is especially true of females of the middle class, who have been justly
described as remarkable for good sense and appropriate costumes. The
participation of women in so many departments of art and industry
affects, also, the social tone and the manners. Sterne, long ago,
remarked it of the fair shopkeepers. "The genius of a people," he says,
"where nothing but the monarchy is _Salique_, having ceded this
department totally to the women, by a continual higgling with customers
of all ranks and sizes, from morning to night, like so many rough
pebbles in a bag, by amicable collisions, they have worn down their
asperities and sharp angles, and not only become round and smooth, but
will receive, some of them, a polish like a brilliant."

How distinctly may be read the political vicissitudes of France in her
literature,--classic, highly finished, keen, and formal, when a monarch
was idolized and authors wrote only for courts and scholars: Bossuet,
with his rhetorical graces; La Bruyère, with his gallery of characters,
not one of which was moulded among the people; De la Rochefoucauld's
maxims, drawn from the arcana of fashionable life; Racine, whose heroes
die with an immaculate couplet and speak the faint echoes of Grecian or
Roman sentiment! When politics became common property, and the walls of
a prescriptive and conventional system fell, how wild ran speculation
and sentiment in the copious and superficial Voltaire and the vague
humanities of Rousseau! When an era of military despotism supervened
upon the reign of license, how destitute of lettered genius seemed the
nation, except when the pensive enthusiasm of Chateaubriand breathed
music from American wilds or a London garret, and Madame de Staël gave
utterance to her eloquent philosophy in exile at Geneva! "_Napoléon eût
voulu faire manoeuvrer l'esprit humain comme il faisait manoeuvrer ses
vieux bataillons_." Yet more emphatic is the reaction of political
conditions upon literary development after the Restoration. The tragic
horrors and protracted fever of the Revolution, and the passion for
military glory exaggerated by the victories of Napoleon, legitimately
initiated the intense school, which during the present century has
signalized French literature. The _prestige_ of the scholar revived, and
literary eclipsed warlike fame; but with the revival of letters came
the revolutionary spirit before exhibited on the battle-field and
in cabinets. For the artificial and elegant was substituted the
melodramatic and effective; lyrics from the overwrought heart broke in
dreamy sweetness from Lamartine and in simple energy from Béranger;
fiction the most elaborate, incongruous, and exciting, here quaintly
artistic, there morbidly scientific, revealed the chaos and the
earthquakes that laid bare and upheaved life and society in the
preceding epochs; the journal became an intellectual gymnasium and
Olympic game, where the first minds of the nation sought exercise and
glory; the _feuilleton_ almost necessitated the novelist to concentrate
upon each chapter the amount of interest once diffused through a volume;
criticism, from tedious analysis, became a brilliant ordeal; egotism
inspired a world of new confessions, political questions a new school
of popular writing, the love of effect and the passion for excitement a
multitude of dramatic, narrative, and biographical books, wherein the
serenity of thought, the tranquil beauty of truth, and the healthful
tone of nature were sacrificed, not without dazzling genius, to
immediate fame, pecuniary reward, and the delight _d'éprouver une
sensation_. Even in the history of the fine arts, we find the political
element guiding the pencil and ruling the fortunes of genius. David was
the government painter, and regarded Gros and Girodet as _suspects_.
He effected a revolution in Art by going back to severe anatomical
principles in design. There were conspiracies against him in the
studios, and war was declared between color and design; the palette
and the pencil were in conflict; David, the Napoleon of the
former,--Prud'hon, Géricault, Delacroix, and others, leaders in the
latter faction. Each party was surrounded by its respective corps of
amateurs; and military terms were in vogue in the _atelier_ and academy.
"_S'il est permis_" says Delacroix, speaking of his Sardanapalus,
"de comparer les petites choses aux grandes, ce fut mon Waterloo. Je
devenais l'abomination de la peinture; il fallait me refuser l'eau et
le sel." "If you wish to share the favors of the government," said an
official to another artist, "you must change your manner." From the
tyranny of external influences have arisen the incongruities of the
French schools of painting, and especially what has been well called
"that meretricious breed which continue to depict the Magdalen with
the united attractions of Palestine and the Palais Royal." The large
pictures which Gros painted during the Empire were consigned to
long obscurity at the Restoration. The lives, too, of many of these
cultivators of the arts of peace had a tragic close. Haydon's fate made
a deep impression in England, because it was an exceptional case; while,
of the modern painters of France, whose career was far more harmonious
and successful than his, Gros drowned himself, Robert cut his throat,
Prud'hon died in misery, and Greuze was buried in Potter's Field. The
side of life we naturally associate with tranquillity thus offers, in
this dramatic realm, scenes of excitement and pity. It is the same in
literature. Witness the fierce struggle between the Romantic and Classic
schools,--the early victories of the _enfant sublime_, Victor Hugo.
And we must acknowledge that "_les lettres et les arts ont aussi leurs
émeutes et leurs révolutions_," and accept the inference of one of the
_Parisian literati_,--that "_l'esprit a toujours quelque chose de
satanique_." Every revolution is identified with some musical air: when
Louis XVIII. first appeared at the theatre, after his long exile, he was
greeted with the "Vive Henri IV.," and the new constitution of 1830 was
ushered in by the "Marseillaise." The Vaudeville theatre, we are told,
during the Revolution and under the Empire, was essentially political.
An imaginary resemblance between _la chaste Suzanne_ and Marie
Antoinette caused the prohibition of that drama; and the interest which
Cambacères took in an actress of this establishment led him to give it
his official protection.

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Elliott Kastner obituary

John Makinson says that if people want to read using new technology, that's what publishers must give them

Penguin this week celebrates its 75th year and is marking the anniversary by repackaging a series of seminal books from the 1960s to the 1980s. Although the company might afford itself a brief look backwards, it feels as though there is little room for nostalgia in book publishing now, as the industry turns its face firmly – and apprehensively – to the future.

Amazon last week announced sales of ebooks on its US site had outnumbered hardbacks for the first time, stunning casual observers, even if it had not been entirely unexpected in the trade.

The launch of the iPad has added a sense of urgency. Where music went first, books are set to follow, although Penguin and other publishers would hope without the same devastating effects. Amazon this week launched a cheaper, more lightweight version of its Kindle ebook reader and a digital store on its UK site, while others, including Google, are muscling in. Digital book sales are still less than 1% of Penguin, but the direction of the market is clear. In the US, digital books already account for 6% of consumer sales.

Penguin chief executive John Makinson says he is a convert. The day after we meet he is on his way to India, as part of David Cameron's delegation, and had loaded titles on to his iPad, including a manuscript by John le Carré and some Portuguese classics (in English) ahead of Penguin launching a range in Brazil. He is also reading Lord Mandelson's diary. It simply makes sense, he says, instead of carting an armful of books in your carry-on luggage.

Innovation

"It does redefine what we do as publishers and I feel, compared with most of my counterparts, more optimistic about what this means for us," he says. "Of course there are issues around copyright protection and there are worries around pricing and around piracy, royalty rates and so on, but there is also this huge opportunity to do more as publishers."

Publishing, he says, must embrace innovation: "I am keen on the idea that every book that we put on to an iPad has an author interview, a video interview, at the beginning. I have no idea whether this is a good idea or not. There has to be a culture of experimentation, which doesn't come naturally to book publishers. We publish a lot of historians, for example. They love the idea of using documentary footage to illustrate whatever it is they're writing about."

The very definition of a book is up for grabs he says, although the company has just published a version of Ken Follett's The Pillars of the Earth for the iPad in the US that might provide clues – and horrify traditionalists. It includes scenes from a TV adaptation embedded in the text, as well as extras including the show's music soundtrack and Follett's video diary during the making of the series.

For now, Makinson says, digital books are expanding the market; hardback sales in the US are up this year, despite the march of ebooks. Piracy is not yet a significant issue and lessons have been learned from the music business.

"You have to give the consumer what the consumer wants – you can't tell the consumer to go away. So we didn't participate in this experiment where a number of publishers deferred publication of the ebook until a certain number of months after the hardcover publication. I thought that was a very bad idea. If the consumer wants to buy a book in an electronic format now, you should let the consumer have it."

He has added confidence, because with tablets such as the iPad, consumers are used to paying a subscription to the wireless operator and for "apps", creating a more benign environment than the wild west of the PC, where users are used to getting everything for free.

Penguin's profits more than doubled to £44m in the first half of the year. The company gained market share, but one reason for the dramatic improvement was the outsourcing of some design and production to India last year; the company now has around 100 designers in Delhi making books for Dorling Kindersley, belying the idea that Britain can at least live off its creative industries. Makinson defends the decision and says DK is now back in profit, which means it can reinvest in Britain: "We can't pretend we can do everything here. In order to be internationally competitive, some work needs to be done in other places."

About 8% of the publisher's sales are from its classics, including Jane Austen and Charles Dickens, and revenues are still growing, despite much of the copyright being in the public domain. It is launching the range in Mandarin, Korean and Portuguese. But it is not all highbrow. What would Penguin's founder, Sir Allen Lane, whose aim was to publish quality paperbacks for the masses, have made of Penguin putting out books "by" Peter Andre or Ant & Dec?

"Allen Lane's view was that we should publish good writing of all kinds for all audiences at affordable prices," Makinson says. "I'm not saying he would necessarily have approved every single publishing decision we take, but would he have approved of Penguin being a very democratic publishing company, publishing for lots of different tastes? I think he would definitely have approved."

Makinson has long been mentioned as a successor to Dame Marjorie Scardino, who runs Pearson, Penguin's parent company. Her departure has been a perennial question, though she has defied the investment community's chattering classes by staying in her post for well over a decade. She has also confounded expectations by keeping Penguin and the Financial Times in a group dominated by educational publishing. Makinson says it now makes more sense than ever for Penguin to remain part of the group, as the digital era draws each division closer.

He says there will still be the need for publishers in the digital world: "I used to have this discussion with [Hitchhiker's Guide to the Galaxy author] Douglas Adams. He created this thing called the digital village, an online publishing platform. Douglas's argument was, 'all of my friends will come along and publish on digital village and you the publishers will be disintermediated, you will be irrelevant'. Well, it hasn't happened. I am not aware of any successful direct to consumer publishing model that exists.

"The reason it doesn't work is that the publishers do actually perform quite a useful service: they edit the book, then they publicise it." In the physical world, they make sure it is stocked in bookshops, he adds.

Clubbable

Makinson, 55, perhaps feels more adaptable than some of his counterparts because he arrived at Penguin as an outsider. A clubbable character, he has taken an unusual career path, from a journalist on the Financial Times, to working for the Saatchis, setting up his own investment consultancy, running the Financial Times and then becoming Pearson finance director, despite having no training as an accountant.

But his passion for books is evident. Five years ago, he and his brother bought a bookshop in the small Norfolk town of Holt. For an out-of-the-way independent, the Holt Bookshop attracts a starry line-up of authors for events, including Stephen Fry, due to talk about his new autobiography, which, perhaps not surprisingly, is published by Penguin.

"We are all terribly sentimental about books," Makinson insists. "It is terribly important to me that we sell lots of wonderful books in my little independent in Norfolk, and when I talk about digital I do sometimes worry that it looks as though I am neglecting all this," he points to the books on the shelves behind him, "which I am not."

CV

Born: 1954, Derby.

Education: Graduated from Cambridge with honours in English and History.

Career: 1976-1979, journalist, Reuters; 1979-1986, journalist, Financial Times; 1986-1989, vice-chairman, Saatchi & Saatchi; 1989-1994, co-founder of capital markets advisory firm Makinson Cowell; 1994-1996, managing director, Financial Times; 1996-2002, finance director, Pearson; 2002-present, chairman and chief executive Penguin Books.

Other interests: chairman of the Institute for Public Policy Research, a director of the National Theatre and of the International Rescue Committee, a humanitarian organisation.

Family: Married with two daughters.


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The nostalgia narrative now aches to a different tune | John Freeman

Late-flowering writer of biographies and children's books

Verily Anderson, who has died aged 95, published more than 30 books – memoirs, biographies, children's stories and work ranging from personal reminiscences to Shakespeare scholarship and 10 Brownie books. She was a late starter: her breakthrough as a writer came in 1956, at the age of 41, when she published Spam Tomorrow, a deft and frequently uproarious account of her wartime experiences on the home front. Critics hailed it as a new kind of memoir, one of the first to explore the lives of women in wartime.

Before the success of Spam Tomorrow, she led a life that was colourful but frequently impecunious. Born in Edgbaston, Birmingham, the fourth of five children of the Rev Rosslyn Bruce and his wife Rachel (nee Gurney), Verily was always certain that she wanted to be a writer. As children, she and her brothers edited and wrote a nursery magazine which they called the News of the World. Verily's haphazard schooling ranged from a few years at Edgbaston high school for girls to being taught at home by her mother, to a brief and unsuccessful stint at the Royal College of Music in London. She said she worked at "100 different jobs" (including writing advertising copy, illustrating sweet papers and working as a chauffeur) before the outbreak of the second world war, when she enlisted with the First Aid Nursing Yeomanry, on the grounds that if there were going to be a war, it would be "less frightening to be in the middle of things".

During the war she met Donald Anderson, a writer who specialised in military history. They married in 1940 and had five children. With his encouragement, she made a precarious living as a freelance writer, while papering her lavatory walls with rejection slips received from publishers for her book projects. Her persistence was at last rewarded with the success of Spam Tomorrow – and a further half-decade on the bestseller lists. These years included a film adaptation of her 1958 memoir, Beware of Children, called No Kidding and starring Leslie Phillips and Geraldine McEwan (1960).

Donald died in 1956, and by the mid-60s Verily was again struggling financially. She was rescued by the actor Joyce Grenfell. They had struck up a friendship when Verily interviewed Grenfell for the BBC. Grenfell was so shocked at the conditions she found Verily living in that she bought her a home in Northrepps, a village in Norfolk, where she stayed for the rest of her life, writing dozens more books (including the critically acclaimed The Northrepps Grandchildren in 1968) and glorying in the role of matriarch to an ever-expanding family of children, grandchildren and great-grandchildren. When Verily married Paul Paget, architect and surveyor to the fabric of St Paul's Cathedral, in 1971, Grenfell was matron of honour.

In 2008 I conducted what turned out to be Verily's last interview. Letting myself in after some fruitless bell-ringing, I followed the sounds of a piano to her study door. "Oh my dear," she said, looking up at my knock. "There you are. Now – shall we have a gin, before we start?"

I had already heard all about Verily through her daughter, my friend the writer Janie Hampton, and so had a good idea what to expect. Janie's main piece of advice on hearing that we were going to meet was: "Whatever you do, don't let her pick you up from the station – she's half-blind." She also said: "Don't eat any of the cake she offers. She's always got some, and it's always about five weeks old."

Verily did have cake and it was past its best – but Verily definitely was not. She regaled me with anecdotes. I came away with the image of a woman with a twinkle in her eye, who after eight decades of writing was still full of energy and enthusing about her latest project. This – a memoir of the time she spent at Herstmonceux Castle, Sussex, in the 1930s and 40s – was completed the day before she died.

Verily is survived by her children, Marian, Rachel, Eddie, Janie and Alexandra, 16 grandchildren, 14 great-grandchildren – and Alfie, her beloved RNIB guide-dog.

• Verily Anderson, writer, born 12 January 1915, died 16 July 2010


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Tom Stoppard returns to BBC with Ford Madox Ford adaptation

The American literary genre of you can't go home again – that fertile ground farmed by Faulkner, Twain and Kerouac – has in the last half-century found a new voice abroad

At six foot, six inches tall, Thomas Wolfe had trouble entering most rooms. But he also had a problem with going back through them, especially if they led to the past. He had told too many truths – and too many lies – about where he came from in North Carolina.

In his posthumous 1940 novel, You Can't Go Home Again, he gave Americans a literary catchphrase for the pain so many of us who wind up far from where we grew up feel acutely.

After all, in the case of many Americans, if you leave the provinces only to return home, you are marked as a failure. At the very least, you run the risk of finding that flight has spoiled any fond memories you managed to smuggle out.

Think of the successful ad-man hero of John Updike's The Farm, who returns to his family's crumbling Pennsylvania farm for an emotionally fraught visit, or Quentin Compson of William Faulkner's Absalom, Absalom, shivering in his dorm room at Harvard, who begins his defence of the American south with the ringing endorsement, "I don't hate it ... I don't hate it."

This thread of conflicted nostalgia is strongest in America's most autobiographical novelists, especially the ones who had to leave to write but continuously dial back the past in their work: writers such as Jack Kerouac, who frantically travelled America, but wrote most of his later books about Lowell, while living with his mother in Queens and Florida.

Then there's Mark Twain, whose autobiography appears in the new issue of Granta, who rose out of Missouri and saw the world, but settled in Hartford, Connecticut in a white mansion that everyone around him could see looked exactly like a river steamboat.

But like so many things America feels it has invented, from democracy to baseball, the you-can-never-go-home again narrative is hardly unique to it. In fact, in the last half-century (and especially in the last 20 years, as diaspora writers from the Dominican Republic to Nigeria to India and Pakistan have emerged as some of our most vigorous storytellers), nostalgia – which is a combination of "returning home" and "ache" – has taken on a different texture.

In Granta's new issue, there's a story by the Sudanese writer Leila Aboulela, about a young man who has come to London from Khartoum to study mathematics. His mother, who worries he will never return, arranges for him to marry a devout Muslim wife – a move which backfires when she comes to London and reminds him of everything he left behind. Chimamanda Adichie, meanwhile, has a story about a Nigerian "big man" whose life is turned upside down when his ex-girlfriend announces she has come back to Lagos. As he speculates about the reasons for her return, Adichie's hero worries whether he has sacrificed something essential in his rise to the top.

In stories like these, not to mention the novels of Monica Ali or Kiran Desai or Uzma Aslam Khan, the export duty to elsewhere is high. The past isn't just the past – it's another country. And for reasons political and personal, there is no going back.


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